Williams-Sonoma commits to planting initiative


SAN FRANCISCO — Top 100 retailer Williams-Sonoma Inc. has partnered with the Arbor Day Foundation to restore 6 million trees to vulnerable forests around the world.

The San Francisco-based group, which includes Williams Sonoma Home, Pottery Barn, Pottery Barn Kids and Teen, West Elm and Rejuvenation, has pledged to plant 6 million trees by the end of 2023 to restore vulnerable forest ecosystems around the world. It will plant one tree for every piece of indoor wood furniture that contains at least 80% wood sold.

These contributions, together with money donated by the company, will help support reforestation projects in places such as California, Florida, Michigan, Oregon, the Mississippi River Valley, Washington, South Carolina, Georgia, Alabama, Texas, Pennsylvania, Delaware and Oregon in the U.S., as well as globally in Brazil, India and Indonesia to restore degraded watersheds, improve wildlife habitats and repair regions damaged by natural disasters.

Williams-Sonoma Inc. has a robust set of sustainability goals for responsible materials and waste, as well as science-based targets for emissions reductions: by 2030, achieve 50% absolute reduction in its operations (Scope 1 & 2) and 14% in their supply chain (Scope 3). Additionally, Williams-Sonoma’s operations will be carbon-neutral by 2025.

Williams-Sonoma, Inc. chose to partner with the Arbor Day Foundation to validate that trees that are being planted on behalf of its family of brands are planted in the right place at the right time and for the right reasons. Williams-Sonoma, Inc. reports all the brand’s sustainability goals publicly, including science-based targets, in the Williams-Sonoma Inc. Impact Report.

Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].


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