Wayfair exec moves to outdoor living brand


BATON ROUGE, La. — BBQGuys, an online retailer of grilling and outdoor living products, has appointed Justin Petersen chief merchandising officer.

Petersen brings extensive experience in category management, most recently from Wayfair, where he served as the general manager of accent, entertainment and office furniture, preceded by roles leading fireplaces and grills, and outdoor décor.

At BBQGuys, Petersen’s goal is to make BBQGuys the premier destination for consumers and contractors to outfit their outdoor kitchen and outdoor living spaces.

“Most people refer to the kitchen as the heart of the home,” said Petersen. “At BBQGuys, the outdoor kitchen represents the heart of the cart.  Once consumers start to visualize their outdoor kitchen builds with our best-in-class design services team, they can begin re-imagining their entire backyard space with other complementary products such as outdoor furniture, fire pits, lighting and the lot. Our number-one goal is to help bring their vision to life.”

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.


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