Ultrafabrics names director of product development, sales director


TARRYTOWN, N.Y. — Ultrafabrics has hired two people to take the posts of senior director of product development and European sales director.

As senior director of product development, Jennifer Hendren brings more than 30 years of industry experience to her new role.

“We welcome not only Jennifer’s industry experience, but her innate ability to understand what the market needs, before it knows itself,” said Danielle Boecker, co-founder and president. “Her ability to deftly identify trend and style while understanding performance and our brand’s global mission makes her a perfect fit and addition to our company.”

Also, Netherlands-based Theo Haag comes on board as European sales director, bringing his experience in the textile industry that spans three continents.

Vice President of Sales Sergio Prosperino said, “Theo has spent his entire career immersed in the European market and brings a depth of knowledge in the textile space to Ultrafabrics. His hands-on approach to working with furniture manufacturers and the design community aligns perfectly with how Ultrafabrics engages with partners and clients.”


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