U.S. upholstery manufacturer sets 2nd annual design challenge


LENOIR, N.C. — Fairfield, a U.S. manufacturer of fine upholstered seating for the home, office and hospitality industry, has set its 2nd annual Virtual Design Challenge for the April High Point Market, selecting seven interior designers to compete and create a winning showroom space that will be brought to life during October market.

The line-up of designers will create room designs, inspired by personally chosen movie titles, using Fairfield’s case goods product lines and upholstery. Participants will design the virtual space using real time dimensions of Fairfield’s High Point showroom. The designers selected collectively represent a diverse perspective of geographic regions, project scopes and design aesthetics.

The renderings will be on display in the showroom during the market, April 1-6, and a curated panel of judges will be tasked with selecting the winners. The first place winner’s rendering will come to life within the Fairfield showroom during October’s High Point Market, and they will receive a $5,000 Fairfield voucher. The second and third place winners will receive $2,500 and $1,500 vouchers.

Participants include:

Erica Crawford, associate editor for Furniture Today, is a recent graduate of the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her writing talent to the editorial team, Erica will add her late-Millennial perspective.


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