Shutterfly + Marie Kondo partnership leads to 2nd collection


REDWOOD CITY, Calif. – Shutterfly, manufacturer of personalized products, has launched its second co-branded collection with Marie Kondo, tidying expert and founder of KonMaria Media, Inc.

Just in time for springtime celebrations such as Easter and Mother’s Day, the new products will continue to feature a modern aesthetic, coupled with simple and easy-to-use designs inspired by the KonMari method.

The assortment is made up of 79 products with 27 exclusive designs, including art prints, cotton totes, blankets, ceramic candles, acrylic blocks and more, ranging in price from $3-$300.

“In Marie Kondo, we found a partner who shares our passion for helping everyone feel connected to the most important people, experiences and moments in their lives,” said Jim Hilt, president of Shutterfly. “We hope her designs inspire people to unleash their creativity and create something meaningful. For this– our first full, cross-category design partnership– we couldn’t be more thrilled.”

Both Shutterfly and KonMari collections feature an elevated and clean aesthetic that takes inspiration from the Japanese concept, wabi-sabi. According to Kondo, wabi-sabi celebrates beauty in imperfection, simplicity and calmness, and is considered a virtue in Japanese culture.

“I designed each item to help transform the most treasured moments into items that spark joy and inspire people to share their most cherished, joyful memories with the ones they love throughout the year,” said Kondo.


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