Sam Moore debuts accent chairs with panache


BEDFORD, Va. – Sam Moore, a Hooker Furnishings brand, featured several new accent chairs at High Point Market including an increasingly popular swivel variety.

“Fully one-third of our business now is accomplished in the swivel chair category,” said Sandi Mowry, vice president of sales. “Both interior designers and consumers love swivels because they make it easy to interact with multiple people at once in a space or to be a part of whatever’s happening in a room even when your focus may be elsewhere.”

Three new swivel chairs designs, Vero, Darra and Aubrey were produced to target modern, transitional and traditional categories. “Aubrey, a nod to new traditional, is available as either a swivel or a swivel glider and offers transitional lines and a tall back,” according to Mowry.

Sam Moore also included taller backs in other chairs, sofas and sectionals as well.

“We are definitely seeing more interest in the market for upholstered goods with higher back heights, along with an appetite for more traditional styles. We’re finding older consumers particularly may love the look of lower, Mid-Century pieces, but find it easier to rise out of frames with higher seats,” said Mowry.

Chairs with metal frames continue to be a strong performer for the company. “The metal accent chair category continues to grow in importance for us, and we’re building on the success of our introductions last Market with the Taylen,” she noted. “Metal finishes add another design element to a space and offer lots of options in terms of texture.”

The company featured the “new” neutral, earthy browns and creams, and fabric mixing on accent chairs with patterned backs taking center stage, accompanied by a solid fabric for the seat. Chairs like this, set in a more open space, enable the accent to be seen from behind and, if on a swivel, on all sides.

Sam Moore is part of Hooker Furnishings, headquartered in Martinsville, Va., with upholstery manufacturing facilities in Virginia.


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