NEW YORK – International Market Centers (IMC) has completed its acquisition of Shoppe Object, a design-focused home and lifestyle tradeshow and its Shoppe Online B2B e-commerce platform.
“We are so excited to welcome Shoppe Object and Shoppe Online to the IMC family,” said Dorothy Belshaw, IMC executive vice president, chief customer and marketing officer. “The community and elevated point of view that the founders have built is fresh, bold and differentiated from other markets. Under Jesse James’ continued leadership and vision, supported by IMC’s scale and reach, there is tremendous opportunity to grow and extend the brand.”
In 2020, Shoppe Object extended into the digital realm with the launch of online marketplace Shoppe Online. The B2B platform enables buyers to preview, browse and buy from Shoppe Object exhibitors year-round and integrates with at-market buyer profiles to facilitate lead management, order writing and post-show follow up.
Industry feedback following last month’s announcement of IMC’s planned acquisition of Shoppe Object has been overwhelmingly positive. Based on results of a post-market survey of buyers and exhibitors, the Shoppe Object date pattern will shift to run Sunday through Tuesday (rather than Saturday through Monday) beginning with the Summer 2022 edition. The next semi-annual buying event is scheduled for Sunday, August 14 – Tuesday, August 16, at Pier 36 on Manhattan’s Lower East Side.
Survey responses indicated three factors which influenced the date pattern shift: the importance of Saturdays in the store for retail owner/operators, the benefit of a second market weekday for corporate buyers, and less interruption of a late summer weekend preceding the start of the school year.
“Shoppe Object has always looked to our constituents for clarity when making decisions that affect us all, and in this case, we sought direct feedback from participating brands and buyers, who overwhelmingly prefer a Sunday through Tuesday show this August,” said Jesse James, IMC vice president and show director.
Working closely with James, IMC plans to expand the existing semiannual show in New York City and explore regional extensions in established IMC venues and other major cities by combining creative vision, exhibitor feedback and business needs.