Hunter Fan enters lighting category, names celebrity spokesperson


Designer and HGTV host Jasmine Roth serves as a brand ambassador for the new Hunter lighting brand.

MEMPHIS—Ceiling fan manufacturer Hunter Fan is entering the lighting category with more than 300 SKUs of chandeliers, pendants, flush mounts, sconces and vanity lights launching this week.

“Expanding into lighting was the clear and strategic next step for the Hunter brand,” said CEO John Alexander. “In the last 135 years, we have become masters of the ceiling fan and built confidence among consumers who can now trust us with their lighting needs.”

New lighting options offer “hundreds” of style options including farmhouse, modern, mid-century and industrial, and start at $79.99. Click here for a peek at some of the collection.

Hunter said it will continue to expand its lighting collection, offering more than 800 SKUs by the end of 2022.

As part of the company’s expansion, Hunter is partnering with home builder and interior designer Jasmine Roth as its brand ambassador. Roth is a home renovation and design expert and the host of HGTV’s hit shows “Help! I Wrecked My House” and “Hidden Potential,” founder of Built Custom Homes, author of “House Story” and curator of her online retail store The Shop by Jasmine Roth.

“I’m honored to partner with a brand as iconic and trusted as Hunter Fan Company for the launch of Hunter Lighting and have loved seeing the beautiful designs they are producing,” Roth said. “When designing a room, light is one of the most important elements to consider, and Hunter’s light fixtures accommodate a variety of styles.”


Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.


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