How Chairish’s artful collaboration is expanding its retail reach


NEW YORK—Online marketplace Chairish is marking its 10th anniversary with a pop-up gallery at Bergdorf Goodman, selling 300 pieces of original art.

The Chairish Art Gallery, which opened Jan. 19 and runs through April 10, is Chairish’s first brick-and-mortar retail experience.

Visitors to the space on the seventh floor of the luxury department store at 754 Fifth Ave. will walk through five connected, themed rooms: Pop Art, The Fashion Editor’s Apartment, American Craft, The Winter Conservatory and Ode to New York.

“There’s no better partner for Chairish’s first-ever shop than Bergdorf Goodman,” said Anna Brockway, president and co-founder of Chairish. “We look forward to welcoming design and art lovers to discover some of Chairish’s most coveted artists in The Chairish Art Gallery.”

Brockway added that the featured works were created expressly for Bergdorf Goodman.

In a recent podcast about the installation, Brockway explained: “Art is a really important category on Chairish, and we do extremely well with it, as well.”

She said while buying art through a traditional gallery can be intimidating, the collaboration with Bergdorf Goodman “is making art fun, easy, inspired. We think that by presenting it in a way that feels fun and welcoming and chic and really stylish, because we spend a lot of time on the merchandising, we have an opportunity to really blow up this category.”

Included are works from Ron Giusti, one of Chairish’s most in-demand artists, as well as figurative works from Rebecca Jack, Manuel Santelices’ fashion illustrations, paintings from Sean Kratzert and Anne-Louise Ewen, portraiture by Susannah Carson and Daniel Falcón, photographs by Clainborne Swanson Frank, a ceramic snake mirror by Paige Dorsey and illustrations from Happy Menocal and Tug Rice, among others.

“Bergdorf Goodman is thrilled to partner with Chairish and bring this unique experience to our Fifth Avenue flagship,” said Andrew Mandell, vice president of decorative home and divisional merchandise manager at Bergdorf Goodman. “The creatively curated galleries exemplify what makes Chairish such a wonderful destination for design and provide a platform for artists and designers to be seen by visitors from around the world.”

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