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Hooker’s Linville Falls collection debuted at High Point Market in October.
MARTINSVILLE, Va.– Hooker Furnishings will make its Las Vegas Market debut in January with an 8,500-square-foot showroom in the Design Center of building A. This move marks the company’s first permanent showroom outside High Point.
The new showroom is part of Hooker’s effort to attract the interior design community, particularly those on the West Coast. Each element of the space was designed with a specific audience in mind by showcasing the brand’s most unique, eclectic introductions, the company said in a release.
“The design community has always been an integral part of our business and our new showroom in the World Market Center in Las Vegas further affirms our commitment to them,” said Alexandra O’Hare, vice president of marketing and interior design at Hooker. “We had great response to our inaugural InterHall pop-up in High Point last June and intend to double down on that model in Vegas by showing a bold mix of our best-in-class products.”
The showroom, in space 236, is curated for designers by designers. The space will differ greatly from the layout of the company’s more traditional showroom in High Point by showing how pieces can work together and be styled in a home or interior design project. Showcased in the space will be product from four Hooker Furnishings brands: Hooker Furniture, Sam Moore, Bradington-Young and MARQ.
“The style and aesthetic of retailer and designers from west of the Rockies is different than what we see in High Point,” said Matt Cowan, vice president of sales at Hooker Furnishings. “We’re excited to be able to further engage with them and their needs and desires for interior design.”
The space will be managed by Valeria Esquivel, who previously oversaw visual merchandising for Burberry in addition to owning her own home staging business.
Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.
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