HIGH POINT – The High Point Market Authority is accepting submissions from design focused influencers focusing on a variety of digital content channels for its newly rebranded Design Influencers tour, set for the April 2-6 market.
The Design Influencers Tour program will bring 10 design influencers to High Point Market for a two-day tour of sponsoring showrooms. The team will visit each sponsor for a look at the exhibitor’s company, showroom and products during a 45-minute presentation and tour. Afterwards, they will feature and discuss their inspiring finds on individual outlets, including blogs and other various social media accounts.
“As we’ve maneuvered through the digital landscape these past few years, a diverse portfolio of content channels has become increasingly important,” said Tom Conley, president and CEO of HPMA. “Evolving the tour to include both design bloggers and design-focused social media influencers was the next natural step. This shift will allow for a more impactful and farther-reaching digital footprint in terms of tour coverage and exposure.”
The tour will kick off on April 3 and conclude on April 4. Influencers interested in being considered can apply at the High Point Market website until Jan. 14, 2022.
Exhibitors interested in learning more about this program and its sponsorship opportunities can email [email protected]. A limited number of tour sponsorships are available.
Erica Crawford, editorial assistant for Furniture Today, is a recent graduate of the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her writing talent to the editorial team, Erica will add her late-Millennial perspective.