For consumers, new lighting is a bright idea


By Joanne Friedrick, Research Editor

With more than one-third of consumers opting for new table lamps and one-fourth or more adding or updating a ceiling light fixture, lighted ceiling fan, floor or accent lamp, illuminating the home was a popular means for refurbishing a space in the past year, according to a

Furniture Today Strategic Insights survey.

The study revealed that consumers have opted for lighting their homes in myriad styles. Within their existing main living spaces such as living rooms, great rooms and family rooms, the majority light the room with ceiling fixtures (57%) and table lamps (57%), with ceiling fans that feature lights another popular choice (49%), followed closely by table lamps (46%).

The 2021 Houzz & Home study confirmed that when renovating a space, lighting is a frequent choice. After paint, 51% of homeowners surveyed by Houzz cited lighting fixtures as their top purchase. And among that group, 35% bought conventional lighting while 16% sought a smart option.

Spending on lighting during 2021 varied by demographic group, according to the Furniture Today Strategic Insights study, with Gen Z shoppers and Baby Boomers more concentrated at the lower end of the pricing spectrum — 30% of Gen Z and 32% of Boomers spent less than $50 on a lighting purchase — while Millennials and Gen Xers had higher budgets, more in the $250 to $999 range.

Buying new fixtures dropped off considerably for all age groups when the price category rose to $1,000 or more.

About the data

Furniture Today Strategic Insights fielded an online survey in January and February 2022 to a nationally representative sample of 755 consumers to assess their shopping preferences when it comes to buying home furnishings. For additional information about the survey, please contact Joanne Friedrick, research editor, at [email protected].


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