DWR launches partnership with Australian designer Sarah Ellison


The Muse sofa, the Paloma coffee table and the Huggy chair, all from Sarah Ellison, are now available online at Design Within Reach.

STAMFORD, Conn. – Contemporary specialty retailer Design Within Reach has entered into an exclusive retail partnership with Australian designer Sarah Ellison.

As the exclusive North American retail partner, DWR is now offering a curated selection of the designer’s 1970’s-inspired furniture, including favorites such as the 3-seater Muse Sofa, which retails for $4,195, and the Huggy Chair, which retails for $2,295, along with a number of coveted silhouettes not previously available stateside, such as the Luca Console Table, which retails for $3,195; the Valentina Screen, which retails for $3,895; the Pepé Side Table, which retails for $1,295; and the Yoko Bed which retails for between $4,895 and $5,995.

“We are thrilled to welcome the ever-talented Sarah Ellison into our growing family of global design partners,” said Debbie Propst, MillerKnoll president of global retail. Design Within Reach is a subsidiary of MillerKnoll. “Her fresh point of view melds strong silhouettes with inviting comfort and ease–something we at Design Within Reach see as the next evolution of postmodern design.

“Sarah’s distinctive style and creative concepts have long influenced the way Australians, and people around the world, decorate their homes, so it’s an honor to be able to share her own designs with our customers through this exclusive retail partnership,” Propst added.

Part furniture, part sculpture, Ellison’s designs are bold, according to the company. Splitting her time between Sydney and the beach in Byron Bay, the designer was inspired to push coastal style in a modern direction through a refined juxtaposition of textures, paired with sculptural shapes and proportions that evoke a sense of nostalgia.

“Accessible luxury is at the heart of my brand. As a former magazine editor, I always knew that the products I would put on the pages were often out of reach for so many people and that’s not what I envisioned for my collection,” said Ellison.

“Great design should be loved and shared by as many design lovers as possible,” she added. “This is why partnering with Design Within Reach felt so organic to myself and my team. Without realizing it, both our brands share the exact same ethos of bringing creativity and originality to as many people as possible.”

Her collections, which range from living room to bedroom, are available now online and will be in select DWR studios across the country later this spring.


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