Accentrics aims to deliver higher-value, on-trend lineup at market


The Brenna accent chair has a pewter metal frame accented with wood arms and distressed leather in an interesting mix of industrial and natural materials. It is available to ship immediately.

HIGH POINT, N.C.—Accentrics Home is heading to High Point Market later this week with an assortment of on-trend accent furnishings, an eclectic mix of more than 500 unique pieces the company described as “jewelry for the home.” All are in-stock and ready for immediate shipment.

This collection reflects the work of Allison Eremita, vice president of sales and merchandising, a veteran retail product designer who was hired six months ago and charged with recasting the line with higher value, on trend product.

“Our team has analyzed every SKU to refocus the line on the four most important categories that set the tone in a space, namely, accent chairs, upholstered and metal beds, drawer and door accent chests and consoles, and small accents tables — think martini tables and unique side tables — that can be easily moved around a room,” Eremita said. “These are the kinds of items that every retailer needs to sprinkle into their living room, bedroom and dining selling areas to help drive consumers into their stores on a more regular basis, especially those competing with specialty lifestyle stores in their marketplaces. These pieces are like jewelry for the home.”

Accentrics is a division of Hooker Furnishings Company, which has a brand-new, 800,000-square-foot distribution facility located near the Port of Savannah.

Along with quick delivery, Accentrics said it is focused on helping dealers drive traffic with cash-and-carry type designs that satisfy shoppers’ yen for immediate gratification. “We have focused on developing unexpected, and fresh home fashions designed to be collected, rather than collections,” Eremita said. “There’s … a new accent chair program set apart by bright colors, more contemporary design and very soft livable fabrics, and a variety of chests, bars, consoles and accent tables.”

Inspiring the designs are key trends like California casual, mid-century modern and mixed media influences throughout the accent chests and consoles, accent tables, beds and unique nightstands developed with more relaxed finishes and rustic influences that hide the wear and tear of family life. “Everything has been created with a mindfulness toward the environment and how consumers really want to live now,” Eremita noted.

“Indeed,” she said, “the new whole-home-spanning assortment is centered around the keystone idea of Trending Eclecticism; that is, designs are characterized by variety and unpredictability, incorporating pieces from many different periods and styles. Our unmatched agility and data-driven design choices enable us to create exactly what style-savvy consumers are looking for, right as they are looking for it.”

Accentrics’ showroom is located at 220 Elm St. in High Point.


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