What’s been trending at independent retail this year? Faire weighs in


Beauty brand La Chatelaine just launched its first collection of scented hand-poured candles made with a premium soy wax blend and cotton wicks.

What are consumers shopping for at independent retail these days? According to a survey Faire conducted among its retail customers, demand for customizable drinkware and tees, crystals and candles has been surging.

From February through September, “sublimation blanks” (customizable drinkware and tees) remained one of the top-searched terms on Faire, with monthly global searches averaging around 4,000 per month, the online wholesale marketplace found.

Among the other retail trends Faire noted:

  • Wellness accessories have followed suit with searches for crystals and stones growing more than 6000% from 2021 to 2022 globally on Faire.
  • In 2022, more than 245k orders for candles were placed globally, and “candles” were a top search term for every month of 2022, with over 100k total searches across all markets. HAT’s sister publication, Gifts & Decorative Accessories, recently tested out some of the newest candles on the market.
  • Consumers are veering away from mass produced goods and looking more towards sustainable and ethical shopping. In 2022, eco-friendly and small batch were two of the top brand values retailers shopped. Faire said its retailers purchased about 1.5 million eco-friendly products, and almost 1.8 million small batch products.

In addition, the Faire survey revealed that 70% of independent retailers sell goods either only or mostly in a physical store. In a recent HAT omnichannel webinar, Mary Liz Curtin, owner of Leon & Lulu in Clawson, Mich., noted that although she experienced an online surge during the pandemic, most of her business is conducted in her physical store, supported by social media and other digital outreach.

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.


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