West Elm teams with New York Magazine on digital shop

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West Elms’ crinkle velvet duvet cover with shams is among the curated shops first assortment of featured products.

Brooklyn – West Elm launched a new home furnishings shop Oct. 28 curated by New York Magazine’s product editors.

The partnership was announced by The Strategist, the publication’s site devoted to shopping. The online store debuts with 40 items ranging from placemats to furniture and will run through the end of 2022.

“As a merchant, West Elm carries lots of home décor, kitchen gadgets, and gifts that we’ve written about before, like a deceptively heavy knitted blanket from Bearaby and our longtime pick for the best (and best-looking) electric kettle from Fellow,” the magazine posted on its site. “So when the folks at West Elm asked if we’d like to partner up and curate a digital shop to live on their website, it seemed like a no-brainer.”

The selection at WestElm.com/TheStrategist will update periodically, although the magazine did not say how often.

The inaugural assortment includes bedding, window, throws, pillows, kitchenware, furniture, tabletop, lighting, storage and plants. Prices – some of them discounts – range from $14.50 for a woven rattan placemat to $2,699 for a customizable sofa. That’s a good reflection of the The Strategist feature page in the print magazine, which typically spotlights affordable impulse items as well as luxury goods –  and everything in between.

“Everything featured in this one-stop shop has been pulled from our archive and was independently vetted, recommended, and curated by our writers and editors,” the magazine said about the West Elm curation.



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