Wayfair runs second Way Day of 2022 to get jump on holiday sales


Wayfair is bringing back Way Day in October. The two-day sale is set for Oct. 26-27.

BOSTON — Wayfair’s annual spring Way Day sale is coming back this month to help kick-off the Boston-based online home furnishings retailer’s holiday sales campaigns.

The second Way Day of 2022 gets underway on Oct. 26 at 12 a.m. ET. During the event, which runs through Oct. 27, Wayfair is offering discounts of up to 80% off items spanning furniture and decor, seasonal decor, housewares and more.

“Whether you’re preparing to host and entertain or travel to celebrate with family and friends, home is — and has always been — central to the holidays,” said Steve Oblak, chief commercial officer, Wayfair. “This year, we know that great value is more important than ever, which is why we worked with our tens of thousands of supplier partners to bring back our global Way Day event and offer some of the best deals of the year to help our customers make the most of this holiday season.”

It’s the second such e-commerce-based announcement over the past couple of weeks, as Amazon brought back Prime Day, Oct. 11-12. This year’s first Way Day took place April 28-29.

As part of the announcement of Way Day’s return, Wayfair noted that from Oct. 19-27, new credit card members in the U.S. are eligible to receive $40 off their qualifying first purchase of $100 or more during Way Day (exclusions apply).

Wayfair will share top holiday deals on Wayfair on Air, its video commerce experience available on the Wayfair App. On the app, home experts such as Albany Irvin, Danny Boome, and Julianna White showcase Wayfair’s best deals during Way Day, offering tips and expertise on everything from finding the right gift to kitchen upgrades. Livestream events on Wayfair’s Instagram will offer viewers the chance to interact with home experts in real time.

In announcing Way Day’s return, Wayfair said consumers will also have the chance to save throughout the holidays during its biggest sale of the season between Black Friday and Cyber Monday.

Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].


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