Wayfair launches video commerce experience


BOSTON — Online home furnishings retailer Wayfair announced the launch of Wayfair On Air, a video commerce experience that helps consumers discover products.

Available on the Wayfair app, Wayfair On Air brings entertainment, ideas and inspiration to the brand’s mobile shopping experience, with new episodes launching daily throughout the week.

“At Wayfair, we focus on delivering the best possible shopping experience for home through great value and service, an unmatched selection and innovative tools to help our customers create spaces that are just right for them,” said Steve Oblak, chief commercial officer. “With Wayfair On Air, we’re bringing amazing video content to our seamless mobile shopping experience, making product discovery entertaining and fun. We look forward to building upon this feature as we further expand our cast of creators and deliver even richer content experiences that engage and inspire our customers.”

At launch, Wayfair On Air’s content line-up includes studio show formats, as well as a glimpse into creators’ homes. Studio content includes The Wayfair Rundown, a daily format that focuses on affordable, inspirational solutions for homes of every size and style; and Two-Spaced, designed around multi-functional living.

The list of creators includes celebrity chef Danny Boome, family blogger Amiyrah Martin and shopping expert Albany Irvin. Consumers also can find holiday deals as well as seasonal tips and tricks for the holiday season.

Consumers can access Wayfair On Air on the Wayfair app and by tapping the “Watch” button in the bottom navigation bar. They can view dozens of episodes, browse product featured while they watch, and then add items to their lists or cart.

Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].


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