Two specialty stores tap into wall décor as segment booms


According to Home Accents Today‘s 2022 Universe Report, a collaboration between strategic insights and editorial teams, wall décor grew 26.6% since 2020 and total sales jumped from $7.74 billion in 2020 to $9.80 billion in 2022.

Department store sales for this category grew from $67 million to $82 million in 2022, a 22.4% spike.

The wall décor category has increasingly become a highly in demand desire for consumers, and many department stores that have never tapped into this category are now getting on board.

Banana Republic, a Gap Inc. brand has announced it is now offering the new ART collection an exclusive curated collection of more than 350 prints and photographs that honor wildlife and the planet.

“Banana Republic continues its evolution as a lifestyle brand with our new elevated collection of photographic and abstract works rooted in our heritage of travel and discovery,” said Sandra Stangl, president and CEO of Banana Republic. “Self-expression and personal styling are central to our brand experience and now customers who share our sense of adventure can style their homes with the BR Look.”

Williams Sonoma also recently debuted an art collection with digital platform Tappan Collective.

The collection includes a digital art gallery showcasing an array of styles from original paintings and limited-edition prints to sculptures from emerging artists from across the country.

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Lauren Roses is Home Accents Today’s product editor, responsible for selecting and compiling product and trend stories, and for overseeing product submissions and coverage of intros and market debuts. Lauren studied at the University of Arizona and has lived in San Diego, California and New York City. Prior to joining Home Accents Today, she worked in marketing and project management for several prominent interior design and real estate professionals. In early 2018 Lauren moved back to her home state of North Carolina where she enjoys reading, animals, hiking and spending time with family.


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