Two much of a good thing … AllModern opens 2nd store


AllModern’s 2nd location will open soon in Dedham, Mass.

BOSTON —  AllModern, one of the Wayfair family of brands, plans to open its second physical store location next week in Boston. The store will be located at Dedham’s Legacy Place and will officially open on Monday, Nov. 21.

Shoppers will be able shop for everything from tabletop to décor to larger items like sofas and beds, browse for inspiration, connect with design experts for free advice, or place an order for free delivery.

AllModern has also introduced a new holiday gift guide with curated finds at every price point.

Established in 2006 with the goal of making modern design more accessible, the AllModern boasts a curated collection of designs across every modern style. The brand sources products from around the world and features a wide range of designers, from emerging talents to renowned industry names.

The brand opened its first brick-and-mortar location in May at Marketplace Lynnfield in Boston.

“By expanding into physical retail, we are giving our customers optionality in how they shop,” said an AllModern spokesperson. “We’re blending what people love most about both digital and physical shopping experiences–allowing shoppers to interact with furniture and experts in person, while also providing the instantaneous access to product options, inspiration, and free delivery that the digital shopping experience has made so seamless.”

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Anne has developed an expertise in rugs, fabrics, technology and e-commerce retail and brings that knowledge to her role as assistant managing editor for Home Accents Today and as a contributing writer for Furniture Today. Please reach out to awear@furnituretoday with any story ideas.


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