RugsUSA looks to former Home Depot exec to steer growth

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RugsUSA new CEO Alyssa Steele

Alyssa Steele

New York – Direct-to-consumer retailer RugsUSA is welcoming a new CEO with experience in merchandising, customer experience and finance.

Alyssa Steele is taking the reins of the e-commerce company, which specializes in rugs and home décor. RugsUSA’s interim CEO Dinesh Lathi will continue with the company and return to his prior role as chairman of the board of directors.

“Alyssa’s retail and e-commerce background coupled with her proven ability to drive successful go-to-market strategies will help RugsUSA continue to delight customers and grow profitably,” said Christine Wang and Alan Ni, partners at Francisco Partners and lead investors in RugsUSA.

Steele has spent the last 15 years of her career at the intersection of technology and commerce. She joins RugsUSA from HD Supply, a wholly-owned subsidiary of The Home Depot and a leading national distributor of maintenance, repair and operations (MRO) products, where she was most recently the chief commercial officer. Prior to that, she led the $15 billion Gross Merchandise Value hard-lines division of eBay’s flagship North American marketplace. She began her career in retail at The Home Depot where she spent eight years in a series of finance and merchandising leadership roles.

“I’m excited to join RugsUSA and to continue redefining the rug and home décor shopping experience,” said Steele. “I see substantial opportunity in the area rug market, and RugsUSA’s large-scale customer focus positions the company to take full advantage of it.”

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