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Pinterest adds new features to make site more shoppable

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The company has added Creators Rewards, an in-product monetization program for creators. The new program is Pinterest’s latest initiative to pay creators for sharing their passions and inspiring meaningful engagement through their content.

SAN FRANCISCO – Pinterest has added several new features which allow companies to publish high-quality content designed to drive engagement and sales.

Takes is a new way for people to respond to a creator’s idea with their own Idea Pin, according to a Pinterest blog post, which said the new feature allows creators to build more meaningful engagement with their communities and to inspire action. Unlike other apps focused on entertainment and passive scrolling, takes are designed to inspire Pinners to try something new, and empower creators to build a community around shared passions, the company said.

As part of the takes rollout, Pinners will also be able to create Idea Pins for the first time with a range of new publishing tools to make their Idea Pins more actionable, including seasonal and interactive stickers and a preview mode which helps creators see the final output before publishing.

The company has also rolled out Creators Rewards, an in-product monetization program for creators. The new program is Pinterest’s latest initiative to pay creators for sharing their passions and inspiring meaningful engagement through their content.

Access to Creator Rewards is available in the U.S., through an all-new global Creator Hub, where creators can manage their Pinterest presence with tools, tips and insights.

The company is also expanding its product tagging tool to include the Amazon Associates Program so creators in the U.S. can add affiliate links from Amazon and earn commission on qualifying purchases. Research from Dynata for Pinterest shows shoppers who visit Pinterest weekly outspend non-Pinners by 2x every month and have an 85% larger basket size.

Additionally, creators now have the option to make their Idea Pins automatically shoppable by enabling shopping recommendations on their Idea Pins. The ‘shop similar’ feature uses Pinterest’s visual search technology to recommend Product Pins that are visually similar to the content within the Pin, giving Pinners the ability to shop what they see. With this new feature, Pinterest is enabling visual search on video content for the first time.

With a focus on the hottest emerging creators, Pinterest is also launching Creator Originals, which includes Hype my Home, where viewers can join home and design trend setter Mat Sanders as he inspires and uncovers interesting tweaks to living spaces for a fresh and updated look.



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