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HIGH POINT — Luxury brand Phillips Collection has named Serena Martin as its new director of marketing.
In the newly created position, Martin will report to both Jason Phillips, vice president of sales, and Jessica Phillips, vice president of marketing, with responsibilities that include email marketing, content, branding, website, print and digital advertising, partnerships, trade events, engagement and collaborating with the design community.
Most recently, Martin headed her own consulting business, 24/7 Creative Agency. Previously, she had worked with national home décor and furnishings brands such as Houzz, Zuo Modern, Sagebrook Home and Robin Baron Design.
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