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Los Angeles – Parachute’s debut organic cotton line consists of essentials for bed and bath.
Launched today, most of the products in the 22-piece collection are Global Organic Textile Standard (GOTS) certified. The collection includes sheets, duvet covers, quilts, throws, bath towels, a robe and loungewear.
The initial assortment features seven nature-inspired hues: reed, willow, bisque, sand, flax, pebble and white. The full collection is now available to online and at Parachute’s 13 retail stores across in the U.S. It will be available in the brand’s Canada store starting Feb. 15.
Company founder and CEO Ariel Kaye noted that Parachute’s commitment to sustainable products began when the company launched eight years ago with a collection of Oeko-Tex certified bedding.
“I’m excited that we are continuing to evolve our sustainability practices with our new organic collection. It’s soft, beautiful and made with the utmost care,” said Kaye. “We consistently strive to grow and evolve with our community and protect our environment, and we’re ready to take these commitments to the next level.”
The new collection is one of several sustainability commitments that Parachute announced in January. These commitments include the adoption of additional material certifications, a goal to become Climate Neutral Certified by Earth Day 2022 and the launch of the company’s first-ever circular program, the Recycled Down Pillow.
“Our goal continues to be offering customers best-in-class products that reinforce the integrity of our brand,” said Kaye. “We will continue to expand our use of organic cotton as we deepen our dedication to a more sustainable supply chain.”
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