Hudson, N.C. — Sattler Outdura, known in the industry for its solution-dyed acrylic woven outdoor fabrics, is opening a new permanent Atlanta showroom in time for the AmericasMart winter 2023 Atlanta Market, Jan. 10-16.
The showroom, located in Building 1, 3-D23-25, will be open year round with the Outdura full line of Virage Design Line collection along with the best sellers from the Ovation series of fabrics.
“Over the past few years, we not only increased our fabric selections, but also increased our customer base due to our ability to better navigate the production and delivery challenges that we were faced with,” said Uli Tombuelt, Sattler Outdura USA CEO and director of sales casual furniture division. “This permanent showroom space in Atlanta, giving us a larger presence near our major outdoor furniture suppliers, is a result of that.”
The new permanent showroom also offers a place for educational seminars and business collaboration.
The Virage Design Line collection of 176 fabrics consists of four groups: Be Bold, which plays with the contrasts of confident, daring patterns and textures; Escape, celebrating the neutrals and subtler shades and surfaces found in nature; Digital, featuring vibrant and optimistic shapes and colors; and Tranquil, offering calm refreshing hues inspired by global waters.
All in the Virage group are available in a wide array of base cloths and accent fabrics providing diverse and well-coordinated color palettes and fabric groupings.
Outdura’s solution-dyed acrylic fabrics are woven using imported European yarns in the company’s historic Hudson Cotton Mill in Hudson, N.C., which functions as the company’s U.S. headquarters and textile production center.