OneCoast Adds Another Bespoke Brand to the Lineup, ‘Focusing on History and Style’


OneCoast now represents Patina Vie Bespoke.

OneCoast, an omnichannel wholesale sales and marketing company, is now representing the Patina Vie Bespoke brand, effective today. Patina Vie Bespoke offers a mix of stylish goods for independent retailers who carry home and gift categories.

“One of the things that attracted OneCoast to Patina Vie is their authentic approach to product development that focuses on history and style, which translates to something unique for our independent retailers,” said John Staley, executive vice president of OneCoast.

In its focused sales and marketing model, OneCoast’s mission is to partner with a limited number of vendors that center on brand and quality for product development in key business categories and operational efficiencies. The company said in a release that the addition of Patina Vie Bespoke reflects its commitment to “bringing leading, on-trend, customer-focused vendors to its current base of independent retail customers.”

Patina Vie is a growing lifestyle brand with exclusive products for Anthropologie, featured on the Today Show. Their products are designed in Wisconsin, where their flagship brick-and-mortar boutique is located, and are sourced globally with their team of talented artisans and craftspeople.

“We’re over the moon excited to partner with the talented team at OneCoast,” said Sarah Willett, founder of Patina Vie. “We look forward to sharing our artful lifestyle and goods with charming boutiques and fashionable shops around the country. We’re proud and grateful to manage business on both sides of the trade:  product designers supplying wholesale; as well as a luxe brick and mortar retailer with our flagship, Patina Vie in Ripon, Wis.  We’re so proud to be learning from our wholesale and retail customers alike.”

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Lenise Willis is the editor in chief of Gifts & Decorative Accessories, which has been covering the gift, stationery and home industry since 1917. For more than five years, she’s covered retail best practices alongside product trends and ecommerce tips. Through market events, live panels and articles, she leads conversations concerning consumer research, trending gifts in a wide variety of categories and changes in the gift industry at large.


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