One Coast pledges to aid retailers through new non-profit

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One Coast is kicking off the new year with a new non-profit organization designed to help independent retailers thrive through financial grants, education, mentorships and partnerships.

Heart on Main Street will be unveiled and explained at a kickoff party at the Dallas Market Center on Thursday, Jan. 5, at 5:30 p.m. CST in the company’s showroom, WTC-265.

“Independent retailers are the heart and soul of our communities,” said Patrick Keiser, executive director and board member of Heart on Main Street. “Forty-six percent of every dollar spent in an independent retailer goes back into the community. Yet independent retailers have less access to resources — financial and otherwise — than their larger competitors. It is the mission of Heart on Main Street to give independent retailers the resources to thrive.”

In February, Heart on Main Street will launch an educational webinar series for retailers.

Beginning March 1, 2023, independent retailers can apply for financial grants of up to $25,000 to help them invest in their business. Ideal candidates for the grants are retailers who are active within their communities and ones who are working on a project that they cannot complete on their own, according to the Heart on Main Street website.

In addition, retailers who have been in business less than three years will be able to apply for acceptance to the Heart on Main Street mentorship program which provides access to experts in different phases of retail to help them plan for long term success.

Heart on Main Street has also created a partnership network, Friends of Main Street, that offers advice and help in several areas of retailing like design and branding, visual merchandising, financial planning, inventory management, interior design, marketing, legal matters and other areas.

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