DALLAS – Business-to-business omnichannel solution provider MarketTime has acquired Brandwise, the largest provider of sales tools in the gift and home industries.
The new combined company, called MarketTime, will continue to develop and support both the MarketTime and Brandwise solutions being used by more than 10,000 brands and salespeople in the gift, toy, home décor, housewares and other industries.
With this acquisition, MarketTime becomes the largest B2B commerce solutions provider in North America, according to the company. It now serves more than 300,000 independent retailers across North America.
Brandwise founders Todd and Jannetta Litzman will remain active leaders in the new company. Todd will serve as president of MarketTime, responsible for product and customer success and support. Jannetta will serve as executive vice president of MarketTime, responsible for finance, administration and human resources.
“This is a rare opportunity to unify powerful and trusted solutions and to work together to transform wholesale and retail. Let’s be honest: the market of digital platforms is increasingly crowded, fragmented, confusing and uncertain,” said Chris Happ, MarketTime CEO. “We’re here to say there’s a better way. Combining Brandwise with MarketTime will help brands, sales teams and independent retailers to be more efficient and grow their businesses with solutions built from within the industries we serve. MarketTime will stay true to our customers while accelerating our leadership position.”
Happ said MarketTime remains committed to serving sales agencies, sales representatives, marketplace sponsors, industry associations and retail buyers. Starting immediately, the company will engage in plans to leverage combined resources, boost innovation, better serve customers, and fast-track new products, he added.
“MarketTime is the right strategic partner who will allow us to deliver great solutions to our customers, faster and more effectively than we could do alone,” said Todd Litzman, Brandwise co-founder. “MarketTime also shares our commitment to the industries and stakeholders we serve. We have known them for years and have always respected the business and technology platform that they built. We are excited to combine our collective experience and deliver innovative solutions to our customers. Together we will continue to help them grow their businesses well into the future.”