Lamps Plus adds new CMO role


LOS ANGELES – Lamps Plus has added David Luebke to the newly created role of chief marketing officer.

Luebke brings more than 20 years of experience in digital marketing, e-commerce and omnichannel retail to the role. He previously served as vice president of marketing at (a Ferguson company), as well as holding the role of director of digital marketing at Walmart and digital marketing manager at ConAgra Brands.

“David is a strong and forward-thinking leader who has demonstrated years of proven success in the home décor industry and beyond,” said Dennis Swanson, Lamps Plus co-founder and CEO. “His extensive knowledge across consumer and professional channels will bring Lamps plus to new heights, as the lighting and furniture industries continue to evolve.”

Swanson said Luebke’s expertise will help elevate the Lamps Plus brand by reaching new customers, while also providing deeper, more personalized connections with existing customers across web and retail channels.

“I am very excited to be joining the talented team at Lamps Plus, a leader in the lighting industry for more than 45 years,” Luebke said. “The breadth of selection driven by product innovation, including thousands of exclusive items, really sets the company apart. I look forward to helping customers discover the solutions that fit their needs and personal style, whether online or in one of our many showrooms.”

Established in 1976 and headquartered in Los Angeles, Lamps Plus is the nation’s largest specialty lighting retailer, operating an e-commerce business, along with 35 stores in the western United States.

See also: Lamps Plus adds hybrid agents for in-person, online customers


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