JCPenney’s new CEO is veteran of Levi Strauss, Walmart


JCPenney CEO

Marc Rosen

Lewisville, Texas – JCPenney announced the appointment of Marc Rosen as chief executive officer, effective Nov. 1.

Rosen brings more than 25 years of retail and e-commerce experience to the company. He most recently served as executive vice president and president of Levi Strauss Americas at Levi Strauss & Co. There he led the commercial operations for the Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen brands across all channels. During his tenure, Rosen held executive-level roles overseeing direct-to-consumer business, including the company’s global e-commerce and retail businesses

Prior to Levi Strauss & Co., Rosen spent 14 years at Walmart Inc. in a variety of senior leadership functions, ultimately serving as senior vice president of global e-commerce. He began his career at Ernst & Young, providing strategic retail advisory services. He currently serves on the Board of Directors of Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 32,000 chain restaurants worldwide.

Stanley Shashoua, Simon’s chief investment officer, has been appointed as executive chairman of the board of directors after serving as interim CEO of JCPenney since January.

“Marc joins JCPenney following a year of focused work to stabilize the business, improve financials, and position the retailer for long-term success,” said Shashoua. “Marc’s significant e-commerce and retail experience with companies like Levi’s and Walmart makes him the perfect fit to lead the next chapter of the company’s transformation as we work to better serve our customers.”

Said Rosen: “I have spent my career focused on iconic American retailers and it has given me a unique perspective on the value of heritage brands. Joining at this milestone moment in the Company’s history, I am eager to propel the business into its next era and connect with our customers in new ways.”



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