Jaipur Living makes rugs available from new Manchaha program

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ACWORTH, Ga. – Global rug company Jaipur Living is making rugs available from its Manchaha program which uses leftover yarn to create one-of-a-kind rugs.

“At Jaipur Living, we believe in the power of creative expression. Our rugs are a medium for our designers to bring their own creativity to life, and we empower our artisans to find freedom through creativity,” said Asha Chaudhary, CEO of Jaipur Living. “Our Manchaha program is a testament to the power of creative freedom.”

Named for the Hindi word meaning “expression of love,” the Manchaha program is a direct answer to the question of how to re-use thousands of pounds of yarn scraps, according to the company.

Not content to let them go to waste, design director Kavita Chaudhary of Jaipur Living’s India-based counterpart, Jaipur Rugs, challenged some of the company’s most prolific artisans to create their own rug designs, with the only guideline being that they use leftover materials.

Each handmade rug is the story of its creator—with more than 200,000 knots filled with emotions, dreams and personality, according to Chaudhary.

The resulting collection includes award-winning designs and one-of-a-kind home accessories that reflect the personal stories of the artisans behind each rug. In this way, Chaudhary said the Manchaha program is more than an opportunity to recycle scrap fabric—it is a testament to the power of creative expression.



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