How is Shoppe Object getting bigger? Through physical expansion and new partnerships


NEW YORK — Shoppe Object’s sold-out winter show scheduled for next month will feature 30% more exhibitors and has expanded its space with a newly constructed pavilion to fit everyone.

The show will take place Feb. 5-7 at Manhattan’s Pier 26 and will feature increased sponsorship of talented Black designers through Shoppe Object’s Black Lives Matter Action Initiative, the return of country pavilions (including Showcase Japan and Made In Ireland) and new strategic partnerships designed to bring more fresh product to market.

“Coming off of a remarkable summer show and heading into the unknown of 2023, we aimed high, setting some pretty lofty expansion goals, and I’m beyond thrilled to say that we’ve exceeded them, continuing to raise the bar for our community,” said show founder and director Jesse James. “The significant increase in our footprint this winter is both an answer to the needs of our buyers, and to the continued strength of our waitlist. It’s been in the works for some time, and the addition of our new Cityside Pavilion, connected to our existing Riverside Pavilion at Pier 36, allows us to bring a greater selection of quality brand partners to our unique hybrid model — Shoppe Object and its digital counterpart, Shoppe Online.”

A few brands have signed up to exhibit at Shoppe Object after taking a long break from doing shows, according to James, including Graf Lanz, Etú Home, Rifle Paper with its new focus on home décor, Fog Linen, and Sin, among others.

Shoppe Object is also trying to create opportunities for smaller makers. A new pilot program, the Global Artisan Project, broadens the show’s representation of handmade products from around the world, in partnership with Karen Gibbs and Colvin English of By Hand Consulting.

Washington D.C.-based Aid To Artisans is joining the show for the first time, highlighting collaborations with enterprises in Mexico. Kiel Mead, founder and principal of Brooklyn-based American Design Club, has forged a multi-market alliance with the show, to develop a unique incubator program at Shoppe Object. And the existing BLMAI, Shoppe Object’s Black Lives Matter Action Initiative, has doubled to sponsor 20 brands.

One recent BLMAI participant, Oya Abeo, in a Shoppe Object release said, “It was a transformative experience for my brand. I feel like we went from kindergarten to graduate school in a hot minute! I was inducted into a community of veteran brands who were all happy to share their experiences with me, and I interacted with buyers I had only thought of in dream scenarios.”

The show is open each of the three days from 9 a.m.–6 p.m. To RSVP, visit the Shoppe Object website and click on the “Join Us” page to either create or log into your Shoppe Online profile. Then click the RSVP button to generate a QR code that acts as your ticket to the show. A copy of the QR code, as well as registration confirmation, will arrive by email.


See also:

See what’s new from NY Now and Shoppe Object

IMC finalizes Shoppe Object acquisition



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