How is one crafty retailer managing its sustainability pledge?


Dutchcrafters, part of JMX Brands, opened a new location in Alpharetta, Ga.

ALPHARETTA, Ga.—JMX Brands-owned DutchCrafters’ has installed solar panels at its latest Amish furniture showroom and design center in Alpharetta, Ga., furthering its sustainability platform. The company previously installed solar panel at its Sarasota, Fla. location.

“The tangible investment in ecological sustainability with the solar panel installations in both showrooms will yield environmental and financial benefits, effectively eliminating our electric bill inside a decade,” said DutchCrafters CEO Jim Miller.

Investing in solar panels installation presented challenges, including upfront costs, supply chain issues, and some timeline and scheduling delays that had to be managed amidst all the moving parts during a busy season, according to the company.

“The solar panel installations were planned from the beginning when purchasing the building, as part of our sustainability goals,” said Doug Tuck, manager of business, finance and human resources. “The investment is part of our investment in the world. It will always be part of our plan to do what we can to be sustainable and to do it in the right way.”

According to Dutchcrafters, its core values include sustainability and stewardship of resources for earth, company and health, based on the belief in healthy living, environmental stewardship and financial well-being.

JMX Brands is a niche retailer, selling more than 15,000 products on a variety of websites, including its flagship Amish furniture site JMX Brands also has DutchCrafters showrooms in Sarasota, Fla. and Alpharetta, Ga. and an outlet store in LaGrange, Ind.


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