Have a seat: It’s a new category for Bassett Mirror

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Three of the six new chair introductions from Bassett Mirror.

HIGH POINT — Bassett Mirror has expanded into occasional seating with the introduction of six accent chairs.

The addition of the upholstered seating is helping to round out the company’s product assortment in the accent furniture sector, which already includes mirrors, lamps, dining and occasional furniture, home accents and wall art.

The line features the cane-accented Mylo; mid-century Burton with exposed wood frame; metal-framed Neve; Burke swivel chair; wood-framed Asher and pillow-backed Khloe. Suggested retail prices for the chairs range from $599 to $999.

The Burke swivel chair in gray with the Hartley accent table.

George Nunno, creative director and design management consultant who merchandised the Bassett Mirror High Point showroom, said from a visual perspective, adding the accent chairs complements the products within and overall presentation of Bassett Mirror’s existing lines, such as its wide array of accent tables. He noted in the past he has had to bring in upholstered pieces to complete the showroom look.

Plans are to expand within the accent chair category, he said, as well as look at opportunities in other categories not currently offered by the nearly 100-year-old Virginia-based company. Product expansion helps open up new customer segments, he said.

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I’m Joanne Friedrick, research editor for the Home Furnishings Division. I began my career as a newspaper editor and then became a trade journalist, covering myriad industries including pension funds, supermarkets, gourmet food and security systems, just to name a few. Most recently, I entered the home furnishings category as a contributor for HFN and Home Textiles Today before transitioning into research where I now get to tell the stories behind the numbers for all of the HFD titles.



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