Furniture resale site goes nationwide


NEW YORK – Furniture resale marketplace AptDeco has expanded nationwide, which opens up the secondhand home furnishings marketplace to all buyers and sellers in the continental U.S.

“As we look to the future of the furniture industry, we recognize the importance of the role we play in changing consumer mindset around used furniture,” said Reham Fagiri, AptDeco CEO. “We remain steadfast in our commitment to providing consumers with safe and secure transactions, and the most accessible options. With the expansion of national shipping and delivery, anyone can easily participate in a circular economy.”

Fagiri said AptDeco’s model avoids warehouses by taking items directly from seller to buyer, creating a circular economy in which used furniture finds a new home. By continuing the life cycle, AptDeco has kept thousands of pounds of furniture out of landfills.

Additionally, AptDeco is working with major retailers such as Pottery Barn, West Elm, and Rejuvenation to resell excess inventory, floor models, and lightly damaged products, giving items a new home, and further avoiding landfill waste in the furniture industry.

On the AptDeco platform, sellers are guided through a simple listing process with data-informed tips via the site’s pricing tool – taking into consideration brand, condition, age and retail price to provide fair listing recommendations. The company’s internal team enhances every listing to maximize sales success, creates curated shops and makes recommendations to its audience of buyers, according to Fagiri.

Shoppers on the AptDeco platform will find a wide range of furniture and decor from top home brands at up to 70% off retail prices.

The new national launch will build upon AptDeco’s current standard service zone model through which it serves customers in New York, New Jersey, Connecticut, Philadelphia, Delaware and throughout the San Francisco Bay Area from San Jose to Marin County.

The platform matches buyers and sellers for same-day pickup and delivery through its in-house delivery team.

Created in 2014, co-founders Reham Fagiri and Kalam Dennis set out to create a platform in which everyday decorators could buy and sell furniture in a safe and convenient online community. AptDeco offers pickup, assembly, delivery, payment, scheduling and logistics.

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