From mirrors, to dinnerware and lighting – home décor shops are adding new categories for 2022


A renewed emphasis on lightingis a category that many home décor retailers and designers said they will focus on in the coming year.

As we head into the winter market season, we asked retailers and designers which categories they are starting to focus on for the coming year.

• Pamela Burke, Global Sales Director, Blue Pheasant, “We are focusing on barware (ice buckets, shakers, trays and coasters). We have very unique materials that our interior design community is hungry for. Our sales in barware doubled in 2021 and we feel this trend will continue in 2022.

• Pamela Cain, President, Chelsea House, “One area we are going to focus on in 2022 is mirrors. Striking statement mirrors as well as more simple lines executed in unique materials.”

• David Lee, Director of Business Development, Crestview Collection, “Crestview plans to continue to roll out more categories in Accent Decor. We have been very successful with what our team has achieved; and with a revamped Creative Suite that boasts over 100 years in product development from within the industry, we are confident to continue to be a go-to resource for all things accent decor. I firmly believe that certain generations want to be their own designer and that being in accent furniture, lighting, wall decor, and tabletop gives us an edge to this trend.”

• Sangeeta Gupta, US CEO and Owner, Dôme Deco, “Hospitality will be our main focus since it has taken off in a major way in Europe for the brand and has started to do the same in the U.S. We just exhibited at the BDNY show and plan to put a great deal of energy into building this component of the business.”

• David Pamer, CEO, Elk Home, “In 2021 we completely rebranded, so 2022 will be a year where we let everyone get to know the new Elk Home. We will be focusing on in-house exclusive designs and coordinated product launches that speak to important trends.”

• Paul Thompson, Product Development and Design, Key Accounts, Global Views, “The need for lighting continues to grow and we are developing table, task, and pendant lighting in so many great styles and materials. Seating in the form of bar stools and dining chairs is a growth area as the consumer wants more choice as they move away from matching suites of furniture. There is so much diversity to discover in these categories for every type of customer.”

• Vinamra Laddha, Owner and COO, LR Home, “We plan to focus on furniture. We are expanding rapidly in furniture to establish ourselves as leaders in the category. Our vision is to become a one-stop vendor for furniture and home décor retailers with products covering their key needs (furniture, rugs, pillows, poufs, throws, etc.)”

• Lauren Brekke, Vice President of Merchandise, Mud Pie, “Our biggest focus in 2022 is home décor. Over the last few years, we’ve seen many traditional gift stores expand their offerings to include smaller home décor pieces — everything from pillows to throws and candlesticks. Additionally, we’ve seen countless home décor stores shopping for more giftable accessories to complement their current home-centric selections. Mud Pie strives to cater to the needs of all retailers, which is why our team of designers keeps their fingers on the pulse of the industry and consistently introduces new piece types to our ever-growing home collection.”

• Michelle Gee, President, Napa Home & Garden, “I believe that, as we emerge from the pandemic, people are being careful about how they spend, and what they invest their money in. The days of overconsumption are behind us. Quality becomes the hallmark of purchasing interest. So here at Napa, we are being more selective with what we bring in. Only high-quality items have stood the test of time and can make both outdoor and indoor space that much more comfortable for entertaining, connecting and living. This includes large-scale hyper-realistic faux olive and Ficus trees, beautiful Impruneta terracotta planters, and gorgeous handmade pottery from Italy and Vietnam.”

• Alan Buff, Marketing & Sales Executive, Pampa Bay, “We are planning for growth in our gold accent business. We’ve seen a strong resurgence in gold (shiny and matte) over the last year or two and the trend appears to have some additional growth potential. We’re offering all-over gold coverage but are really focused on combining gold with black, gold with white, and gold with blue on our porcelain serving accessories.”

• Steffan Craig, Director of Sales and Marketing, Pendulux, “Functional yet unique accessory items are a category focus for us. Be that accent tables, desk and mantel clocks, benches or desktop items. As the line blurs between home and workspace, consumers are looking for pieces that have both usable and decorative qualities.”

• Mark Abrams, VP of Design and Marketing, Port 68, “We will continue to build on the success of our licensees Williamsburg, Scalamandre and Madcap Cottage as they all have unique points of view in pattern and historical archives to pull from. It’s great to have the diversity of each one to layer into our overall company collection of products.”

• Angela Schmook, VP of Sales and Marketing, RoadRunners LLC, “Our people will be the area that we focus on. I want to really invest in our independent sales reps. They are the core of our business. We are working to equip them with better tools to be more productive and efficient.”

• Paula Sansone, Creative Director, Rolf Glass, “Our focus will be on custom products. I see it as an extension of our human spirit trying to find more personal ways to be more in touch, feel closer, and show kindness and love towards our family and friends.”

• David Zrike, President, The Zrike Company, “Dinnerware continues to be a growth area and we will be working to bring out more patterns with more licenses in 2022. With people eating more at home we believe demand will grow.”


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