DTC rug company adds new softer collection

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LOS ANGELES – Ruggable, the direct-to-consumer washable rug brand is launching its new premium medium pile collection today.

The new premium medium pile collection offers extra softness underfoot for peak comfort, according to the company. Boasting the same washability and durability customers expect from Ruggable, but with added height and cushioning for a luxurious feel underfoot.

The rug covers for the premium medium pile collection are tufted with 100% polyester and have a soft, cushioned texture that is 10mm and roughly three times thicker than the classic chenille rug covers. The texture provides the luxury of a higher pile while delivering low-maintenance washability.

This collection includes 71 colorways across 16 of Ruggable’s best-selling designs including Kamran, Vintage Daisy, and Celestine, along with select designs in the Jonathan Adler collection. The rugs are available various sizes.

The company, founded by Jeneva Bell in 2010, innovated with a two-piece washable rug system and has expanded over the years with new products and partnerships, including lines with designers Jonathan Adler and Iris Apfel.

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