Crate & Kids launches new Kid Activist program


Crate & Kids new program will build on the success of its pilot program which featured teens Genesis Butler, Jahkil Jackson and Marley Dias.

NORTHBROOK, Ill. – Crate & Kids has launched a new program, called Kid Activist, designed to highlight young activists making a difference.

The brand’s goal is to empower creativity and inspire future change by sharing its platform and providing a creative space for these kids and their families to continue their powerful work.

As part of the Crate & Kids’ Kid Activist program, these four chosen activists will receive a dream room makeover to create a space for inspiration and creativity, a donation to their cause of choice, amplification of their voices and causes on Crate & Kids’ social handles, and an opportunity to engage with brand leaders at the first-ever Kid Activist Summit, all with consent and involvement from parents or legal guardians.

Once the four Kid Activists are announced in 2022, customers will have two ways to support their causes: by liking designated Instagram posts on @crateandkids, with $5 per like (up to $5,000) donated to each kid’s favorite cause, or by making a donation to the kids’ causes at checkout on the Crate & Kids website.

“Crate & Kids is about empowering the self-expression of youth and their families through environments which spark creativity and encourage individuality,” said Alicia Waters, CMO of Crate & Barrel Holdings. “We’re honored to recognize and reward young activists who are using their creativity and ingenuity to prove that you don’t need to be a grown-up to make a difference. “

Now through Dec. 6, with the consent and assistance of their parents or guardians, kids up to 18 years of age can apply at to be one of four Kid Activists by sharing more about the cause they support and how they want to continue to inspire change in their community.

Applications will be reviewed based on a demonstrated passion for and commitment to making a difference.

Three kids were part of this year’s pilot program and recognized by Crate & Kids as important leaders for their cause: Marley Dias, founder of #1000BlackGirlBooks; Genesis Butler, environmental and animal rights activist; and Jahkil Jackson, founder of Project I Am, dedicated to providing resources for the homeless population.


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