WGSN and Coloro today announced the key colors for 2023 which they say will encapsulate the diverse lifestyles and motivational forces which will drive the consumer, such as healing, discovery, transformation, simplicity and pleasure. The key colors include Digital Lavender, Astro Dust, Galactic Cobalt, Sage Leaf and Apricot Crush.
“Our key colors capture the evolving behaviors of the consumer and are sensitive to their shifting emotional states and changing lifestyles,” said Jenny Clark, WGSN head of color. “We believe confidence will return and vibrant, energizing colors will resonate, connecting to travel and discovery, reigniting the imagination. In contrast, healing and settling tones will appeal to people seeking to calm and rebalance their body and mind.”
“We foresee new narratives emerging as consumers’ desire to live with intent increases; making the right choices for themselves, the planet and other species,” said Joanne Thomas, Coloro head of content. “With a holistic overview into wellness, designing for emotion will be key, as consumers will need to feel supported while building their vision of the future. Our five key colors encapsulate this need for care and healing, while being balanced, playful and energizing, speaking to all emotions and senses. As consumers explore new relationships and gender norms we want these colors to be truly inclusive, reflecting the wonderful multiple facets of life.”
Lauren Roses is Home Accents Today’s product editor, responsible for selecting and compiling product and trend stories, and for overseeing product submissions and coverage of intros and market debuts. Lauren studied at the University of Arizona and has lived in San Diego, California and New York City. Prior to joining Home Accents Today, she worked in marketing and project management for several prominent interior design and real estate professionals. In early 2018 Lauren moved back to her home state of North Carolina where she enjoys reading, animals, hiking and spending time with family.