PARIS — The winter 2023 edition of Maison & Objet concluded this week, but the biannual French trade fair is planning to build year-round connections with its global audience in 2023.
Through new and existing technology that will eventually include a transactional marketplace, digital order platforms and e-shops, Maison & Objet is upping its online game with platforms designed to support current and future affiliated brands and buyers.
“In 2023, Maison & Objet will provide three new digital services to help young décor, design and lifestyle companies grow with the resources of major companies,” said Caroline Biros, marketing & communication director. “First, we can now help brands build their own B2B e-shops powered by Maison & Objet and More (MOM).
“Based on our digital expertise with MOM, we will offer, in white label, the creation of websites dedicated to B2B transactions, accessible on the brands’ websites, for their customers and prospects. The brands would be in contact with a dedicated customer success manager who will help him/her to progress with the plugging of the e-shop, step by step, in the import of products catalog, adaptation to graphic personal guideline, logistics and pricing configuration.
“Then the existing MOM platform will become a new transactional marketplace for European brands and buyers, excluding the United Kingdom,” Biros continued. “Here subscribing brands, which only benefited from lead generations so far, will be able to offer direct order-taking from professionals or the production of personalized quotes on demand. Last, from next fair in September onwards, brands and visitors will have the possibility to digitally take orders at the show. For brands, this means faster order processing and the possibility of centralizing leads from the show, while visitors will be able to approve pre-orders at any time, during and after the show.”
According to show officials, Maison & Objet serves “6,000 brands and designers, some 300,000 international buyers 1,500 journalists, and more than 2 million visitors all year long” via the MOM platform. Officials note that the online hub features “30,000 products and more than 5,000 brands,” and Biros says that the digital Maison & Objet Academy, launched in September 2021, provides business forecasts and trend insights designed to help Maison buyers build their sourcing plans.
“Maison & Objet Academy is like a business coach, specializing in design and lifestyle,” Biros said. “It provides inspiration and explanation all through the year about emerging society trends including new purchase behaviors, colors, products and new brands that can help designers and retailers to understand and anticipate the market evolutions.”
Maison & Objet Academy is available by subscription or included with entrance to the fair. Biros said the online channel is “packed with short and very efficient videos filmed with professionals for professionals, experts giving specifiers and retailers advice on the day-to-day challenges they face.”
“Maison & Objet Academy shares not only business tips and trends analysis, but also masterclass and round table discussions from renowned designers and leaders,” said Biros. “Their vision is so inspiring, and the library is thus enriched every month with news topics and participants.”
The next edition of Maison & Objet is Sept. 7-11.