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FRANKFURT, Germany —Messe Frankfurt’s Ambiente fair scheduled to take place next month has been canceled due to the “deteriorating” pandemic situation worldwide, organizer Messe Frankfurt announced this afternoon.
Three other Messe Frankfurt consumer goods fairs that were scheduled to take place later this month —Christmasworld, Paperworld and Creativeworld — have also been canceled.
There are no plans to reschedule Ambiente, which would have taken place Feb. 11-15, for later this year.
“The easing of the pandemic situation that was still hoped for in December is no longer in sight,” Messe Frankfurt said in the release. “Instead, the situation is deteriorating worldwide with an enormous, unforeseeable dynamic. This extreme deterioration due to the spread of the Omicron virus in Europe and Germany currently makes it impossible for Messe Frankfurt … to keep their dates in Frankfurt at the end of January and in mid-February 2022.”
The exponential increase in the number of infections worldwide in a very short period of time and other developments and decisions that are outside Messe Frankfurt’s control forced its hand, the trade organizer said. Germany has been classified as a high-risk area and there have been associated travel warnings and restrictions in countries such as India, Japan and the United States, as well as corresponding quarantine obligations, it noted. In addition, the German government and local medical authorities have recommended reducing contacts and canceling all “major events.”
“This decision was anything but easy for us,” said Detlef Braun, member of the executive board of Messe Frankfurt, in a statement. “However, in agreement with large parts of the industries represented at the fairs, it is now our responsibility to take this difficult step.
“Our thanks therefore go to all our partners from the consumer-goods sector, be they exhibitors, visitors, associations or the media, who worked with us on the trade fairs until the very end and, like us, put their heart and soul, energy and passion into staging them.”
Regarding the decision not to reschedule the shows to a later date in the spring, Braun said, “Since the trend-oriented order cycles of the international consumer goods industry require an annual event at the beginning of the year, a shift to the second half of the year would not meet the needs of the exhibiting companies and visitors.”
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