ALA promotes from within for new CEO


The American Lighting Association has named Larry Lauck president and CEO, succeeding Eric Jacobson, who announced his retirement last fall. 

Lauck has more than 27 years of experience working for ALA, most recently as executive vice president. As a member of the association’s senior management, he helped lead the association in its growth from 385 members in 1996 to the more than 1,300 corporate members it has today, ALA said.  

He was also instrumental in creating ALA’s consumer marketing program, which included his leadership to partner with Better Homes & Gardens more than 17 years ago to form Lighting magazine. He has consistently worked to improve the association and enhance its programs and membership, ALA said.  

He spearheaded the research and execution of its training and education programs as well as developed the association’s website, as well as its redesigns and improvements.   

The search committee was “confident Larry’s experience and background, coupled with his openness to growth and new ideas, make him a good fit to lead ALA in its next chapter,” an announcement from the ALA said.  

Based on member feedback, the committee also made recommendations to the ALA Board of Governors to act on several key areas, including membership engagement, it said. “With guidance from the board, Larry and the team at ALA are developing a plan to increase focus on these key initiatives to better serve ALA members and make the association stronger. “ 

“It is an exciting time for our association as we leverage our solid foundation and adapt to make ALA more robust and instrumental in creating growth for all members.” 

See also:

New ALA program looks to bring circadian lighting to market



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