“We’re looking at what the future may hold for our signature furniture designs while still keeping our feet firmly planted on the factory floor,” said Tina Nicole, co-founder and creative director at Nathan Anthony, whose primary business is producing custom upholstery for interior designers and high end dealers. “If there’s an incremental opportunity for revenue or to expand our audience, we want to be there.”
At the spring 2022 High Point Market, Nathan Anthony was the first manufacturer to introduce NFT art, based on a physical chair, according to the company. Since then, Nicole is working to reimagine some of the best-selling furniture designs as digital artworks.
The 12 new collectibles are created from generative 3D design. A variety of seating styles are rendered to feature unconventional applications of stone, metal, wood and even bath bubbles, to replace typical foam padding and textiles.
The Embrace Bath Bubble sofa is listed for 0.25 ETH, currently the equivalent of $392.68, according to the Open Sea NFT marketplace that is built on Ethereum blockchain, which is hosting the sale of Nathan Anthony NFTs. ETH or Ether is a cryptocurrency that has the second biggest market capitalization, after bitcoin.
“The next generation of consumers are creating avatars and purchasing virtual products to reflect their personal style in the Metaverse,” noted Nicole. “That’s a new customer for us, along with the growing audience of digital art collectors.”