[ad_1]
Yankee Candle’s newest fragrance, Inspire, has an effervescent citrus aroma.
SOUTH DEERFIELD, Mass. — What scent epitomizes 2022?
According to The Yankee Candle Company, which just unveiled its fourth annual Scent of the Year, it is “Inspire,” an effervescent citrus fragrance that creates a sense of joy and optimism.
Inspire celebrates Ikigai, the Japanese philosophy for living a long and happy life.
“When developing this year’s fragrance, we really focused on what people are seeking in 2022 and leaned into a scent that celebrates the small moments of joy that can be found in our everyday lives,” said Lisa McCarthy, president of the Home Fragrance Business Unit, Newell Brands, which owns Yankee Candle. “Ikigai’s 10 rules of happiness, which include ‘reconnect with nature’, helped inspire this bright and energizing, uplifting and radiant fragrance, reflective of what we are all craving right now.”
Inspire combines a blend of nature-inspired green notes that embody joy and optimism, including top notes of rainforest lime, ginger and verbena; mid notes of bamboo, freesia and ocean breeze accord; and base notes of cedar, seaside driftwood and sun musks.
Inspire is packaged in a large glass tumbler that retails for $31 and will be available exclusively for Yankee Candle Rewards members during an early-access online event online starting today, and will be widely available beginning on National Fragrance Day, March 21, at Yankee Candle retail stores, on its website and on select retail websites. It is a limited-edition fragrance.
Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.
[ad_2]
Source link
