TARRYTOWN, N.Y. – Ultrafabrics has outlined five key trends and color palettes for the upcoming year with an overarching theme of Unexplored Territories.
“We serve 11 different global markets from architecture and design to transportation and fashion,” said Barry Silverman, Ultrafabrics vice president of marketing and branding. “Our teams are constantly surveying the horizon, so we know what the markets want before it knows itself. Our yearly trend forecast empowers clients with ideas to fuel their own innovation.”
Silverman said that, each year, an internal team of designers and thought leaders scan the cultural horizon for emerging trends for the company’s Color Lab, which explores color and innovation for the brand.
“Ultrafabrics carries more than 500 standard colors and can color match any tone of the spectrum, but we have much more to offer than that,” said Nicole Meier, Ultrafabics director of branding. “We partner with brands that use color, texture, haptics and sensorial design to elevate their customer experience. Our trend forecast is yet another tool we offer to support their process.”
The experts at Ultrafabrics believe that “after experiencing an unimaginable period of fear, isolation and solitude, consumers have re-emerged with a sense of both trepidation and optimism. Despite the countless remaining unknowns, many feel excited as we set forth on a journey of unexplored territories. Whether it be taking a leap of faith to pursue a new dream or disconnecting from technology to explore the great outdoors, now is the time to embrace alternative ways of being in the world outside the home.”
The company titled this year’s forecast “Unexplored Territories” to delve into this idea. The five key trends include: Lust for life, with its red-focused palette; La Mer, which centers on blue; white and pink refer to the Metaphysical trend; Speed of Light has gold themes; and finally, Ultraviolet.
To celebrate the launch of Ultrafabrics’ 2022 color forecast Unexplored Territories, the brand assembled thought leaders across different industries to explore the post-pandemic question: Is experience the new luxury?
Moderated by Bethan Ryder, a 24-year veteran in design journalism, the panel mined the collective knowledge of industry experts working in synergistic design fields. The panel includes: Kaila Cox, creative specialist, color and materials of Jaguar Land Rover; Daniel Blaker creative director at Nulty+ architectural lighting consultants; Scott Richler, founder of Gabriel Scott lighting and furniture; and Barry Silverman from Ultrafabrics. The full discussion is available here.