Riverbend Home worked with designer Taniya Nayak for series of holiday themes.
Online home furnishings retailer Riverbend Home has partnered with celebrity interior designer Taniya Nayak to showcase a few favorite looks for the holiday season.
Nayak, widely known for her work on Food Network’s “Restaurant Impossible” worked closely with Riverbend Home to identify trends that will empower homeowners to go over-the-top with home décor that brings them joy, knowing that homeowners are ready to go all out with spending and decorating this year. A few of the key trends from the holiday edition of the Around the’ Bend Trend Report include Front Door Cheer (over-the-top and out-of-the ordinary ways to decorate a front door), Retro Nostalgia (think 1950s vibe, bright colors, etc.), Multi-Tree Décor (mini-trees in spaces other than the living room) and more.
“When I was picking out my holiday collections, I wanted to source items that not only fit my own personal style but could adapt to many different holiday vibes like Vintage Christmas, Playful palettes, and also items that could personalize someone’s tree or yard décor,” Nayak said. “I want people to embrace the holiday season with lots of joy and a festive attitude.”
Mark Feldman, Riverbend Home’s chief home officer and general manager said Nayak’s insight delivered several key trends that the brand can showcase for its customers.
“Taniya’s insight has been really helpful. As a trend expert, especially on holiday décor, she was able to help us hone in on the emotional connection homeowners have to the holiday decorating experience and how it’s an expression of their unique personality and culture,” said Feldman. “It truly tells your family’s individual story – and that’s what we’re all about: unique finds for the inspired home. We pitched several ideas to Taniya and were able to refine our product and marketing story based on her input. We’re really excited about her curated selection of products since they match up so well to the key trends and helping our customers create meaningful memories.”
Feldman said Riverbend Home will continue to work with Nayak to deliver more trend stories.
“Our mission is to be a great customer-centric home destination site. Many retailers have product; but we believe in not only having great product and great brands, but to be a source for all things for the inspired home. Our goal has always been to help customers create a personalized space that’s uncompromisingly theirs – whether it’s by reflecting their unique style, creating a more functional and more sustainable home, or both. This year, we’ve been focused on the trends and reasons “why” behind the products. How can we help homeowners celebrate their unique heritage and come together to create new memories this holiday? This spring our trend was embracing outdoor spaces and creating comfortable places to work and reconnect as a family. It’s all about how products make a house a home. We are thrilled to partner with Taniya Nayak to bring that story to life.”
Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].