The global sportswear brand is poised to move from its existing 9,200 sq ft unit into a 15,500 sq ft unit at Quintain’s designer outlet centre in Q2 this year.
Nike’s move follows on the back of a number of retailers expanding their presence at the centre, with adidas increasing its retail footprint by 63%, Tommy Hilfiger moving from a 2,500 sq ft unit to a 7,800 sq ft unit and Calvin Klein increasing its store size from 2,700 sq ft to 4,100 sq ft.
Matt Slade, retail director at Quintain, said: “Nike’s desire to dramatically increase the size of its store is a sign of how compelling London Designer Outlet is as a retail destination to some of the world’s best brands and its longstanding excellent centre performance.
“Further to decisions by Nike, adidas and Tommy Hilfiger to upsize, we are proud and fortunate to offer such a strong mix of premium, lifestyle, sports, high street fashion, homeware and F&B brands that enable our guests to enjoy a wonderful day-out, shopping their favourite brands, enjoying a meal at our many restaurants or having a coffee or a drink in one of our cafés and bars.
“That so many of our brands, including Nike, have been with us since London Designer Outlet opened – and have expanded at the centre – is a source of deep pride and helps to ensure our guests have a consistently excellent experience every time they visit.”