Concept Marketing Group, the New York-based brand extension and licensing company, has been retained to develop home fashions collections licensed by Designers Guild and its founder Tricia Guild for the United States and other geographies.
Designers Guild is seeking to bolster its presence in the U.S. and other markets by partnering with top-flight manufacturers with established distribution in furniture, decorative accessories and other related product categories. Leveraging the brand’s time-tested strengths and its unparalleled working understanding of the design and manufacturing processes will be an asset to any potential partner.
“We are delighted to be working with such a talent in an environment where the consumer is thirsting for authenticity in the products they purchase. Tricia Guild and her team have a passion for creating beautiful home fashions where design authenticity and originality are the norm,” states Kerry Glasser, founder of Concept Marketing Group.
Launched in 1970 in London, UK, by Tricia Guild, now a globally respected industry icon, Designers Guild designs decorative fabrics, wallcoverings, upholstery, and bed & bath collections. Guild has also authored several books with her 20th book, Out of the Blue, published in 2020 to coincide with the company’s 50th anniversary. The company that she founded and runs with her brother, Simon Jeffreys – carries nearly 9,000 fabrics and other products.
Guild and Jeffreys, who is the chief executive of the company, are delighted over the new strategic alliance with Glasser’s Concept Marketing Group. “Over the years we have steadily built our company and the Designers Guild brand,” says Guild. “Although we are now a much larger company, my initial goal has not changed – to create a way of life! My hope is that through an array of product partnerships, we [Designers Guild] will be a destination where people can buy one small, beautiful thing or have their whole house decorated.”