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Design Within Reach expands into Michigan

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ZEELAND, Mich. — Design Within Reach, part of Top 100 retailer MillerKnoll, announced the opening of its newest studio in Grand Rapids, Mich.

The 4,442-square-foot Grand Rapids location is the brand’s first in Michigan and 35th nationwide.

“With a longstanding history in Michigan and close ties to this vibrant design community, we’re excited to open our newest DWR studio in Grand Rapids,” said Andi Owen, CEO of Zeeland, Mich.-based MillerKnoll. “A short drive from our corporate headquarters, this new studio strengthens our retail presence in the area and provides a dynamic way for our customers and employees to experience authentic modern design from our collective of brands.”

Residential details and textures are used to create a layered environment that evolves, reflecting the aesthetic diversity and wide array of designs for the home, from artwork and accessories to lighting and rugs. From the hearth-inspired brickwork to the sunken living-room-style consultation area, officials say elements throughout the space are designed to evoke the feeling of a home, aesthetically and experientially.

“We are always exploring opportunities to evolve and elevate our offerings,” added Debbie Propst, president of Global Retail, MillerKnoll. “We believe good design solves problems, and our Grand Rapids studio will provide an intimate, approachable and personal experience for our customers in the region.”

The store, which opened April 15, is located at 1872 Breton Village Road, SE.

Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at [email protected].



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