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These pillows are part of Ulster Weavers new Cardinal Marble collection, created by textile designer Helena. The swirling veined patterns and vibrant colors help to add a pop of color to any home.
LISBURN, Northern Ireland – Ulster Weavers has revealed its first-ever home furnishings collection, called Home Comforts, as the 140-year-old company repositions itself as a contemporary brand.
“We are excited to bring our new home furnishing collection to the market,” said Gillian McLean, Ulster Weaver managing director. “Its launch marks a time of change and renewal for Ulster Weavers into the future. Renowned for our rich textiles and design expertise, our Home Comforts collection responds directly to calls from consumers for locally produced products.”
As part of its plans to grow the business sustainably, the range is designed and manufactured in Ireland using sustainably-sourced materials. The launch of the new Home Comforts line comes as the company, with customers in more than 50 countries, relaunches and repositions its business to target the Millennial audience.
Over the past year, the business has invested significantly in research to drive product innovation, supporting its customer base to capitalize on market trends and opportunities. To this end, the new collection — which includes linen bean bags, poufs, cushions and merino wool throws — blends traditional craftsmanship with the latest trends.
Made from 100% Irish linen, the company’s new range of cushions include ethically sourced feather inners, with designs inspired by Northern Ireland’s rich history and culture. As part of its portable lounging collection, Ulster Weavers’ linen-blend bean bags and poufs are especially durable, said McLean.
“Our new collection includes sophisticated products to breathe new life into any room,” said Annie David, Ulster Weavers head of innovation. “These truly individual pieces are created with inspired design and unfailing attention to detail, reinforcing the rich textile tradition for which we have become famous.”
To complement the range, an exclusive collection of luxury merino wool throws will be available in a range of reversible designs.
The collection includes Cardinal Marble, which takes its inspiration from Armagh, the ecclesiastical capital of Ireland; Hillsborough Floral, influenced by the stunning grounds of Northern Ireland’s only royal residence, Hillsborough Castle & Gardens; and Limelight, which plays homage to the vibrancy of Belfast’s rich musical history.
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